Dotted with rugged forts and beautiful palaces, lakes, wildlife and bird sanctuaries, charming cities, fairs and festivals and colourful culture, Rajasthan is one of the most favoured tourist destinations in the country for both, domestic and foreign tourists. Lonely Planet Magazine selected Rajasthan State as the Best Cultural Destination at the Lonely Planet Magazine India Travel Awards in 2013. During the calendar year 2013, over 31.73 million tourists visited Rajasthan.
Rajasthan is already home to many of the finest 5 star and luxury hotels of the world like the Rambagh Palace, Rajvilas and Udaivilas which regularly feature among the best in the subcontinent. Fairmont, ITC-Sheraton, Radisson Blu, Holiday Inn, Le Meridien, Marriott, Royal Orchid are just a few names from other private sector players with presence in the state. However, thousands of new hotel rooms across categories and price points are still needed to cater to the ever growing tourist influx. Attractive opportunities also exist in development of specialised tourism products such as spas, adventure tourism, camps & safaris, meetings, incentives, eco-tourism, conferences, and exhibitions etc. Tourism is a major thrust sector for the State Government.
The State's Tourism Policy i.e. Rajasthan Tourism Unit Policy 2007 provides various concessions and provisions for setting up tourism units.